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The Beacon Theatre was originally conceived by film producer Herbert Lubin in 1926 as part of a projected chain of deluxe New York City movie palaces. The planned Roxy Theatre Circuit was to be operated by Lubin and Samuel L. "Roxy" Rothafel with the famous Roxy Theatre as its flagship. Planned as the Roxy Midway Theatre, the future Beacon was designed by Walter W. Ahlschlager of Chicago, the architect of the 6000 seat Roxy, as a smaller mate to the larger Times Square theater.However, the collapse of Lubin's fortunes doomed the Roxy scheme and the Midway was never opened. The nearly completed theater sat vacant for a time and was eventually acquired by Warner Theatres to be a first-run showcase for Warner Brothers films on the Upper West Side of Manhattan. The renamed Warner's Beacon Theatre opened on December 24, 1929. Designed as a silent film showplace, the theater's delayed opening featured a talking picture (Tiger Rose with Lupe Vélez), silent films having already become obsolete.