SeattleChange
The center hosts the home games of the Central Hockey League's Allen Americans (the minor league affiliate of the Dallas Stars) and the Indoor Football League's Texas Revolution. The Miss Texas pageant relocated to the center beginning with the July 2012 finals. Since November 2012, it also serves as the home arena for the relaunched Dallas Sidekicks of the Major Arena Soccer League. Since 2012, the center also hosts the Lone Star Conference Men's and Women's Basketball Championships in early March.
The arena opened along with the entire "Village at Allen" power center on November 6, 2009. Reba McEntire played a concert that night to open the arena. Other events, including monster truck racing, appeared over the course of 2010.