SeattleChange
1818 1st Ave, Dallas, TX
The venue opened as Coca-Cola Starplex Amphitheatre on July 23, 1988, with a concert by Rod Stewart. The outdoor covered amphitheater featured 7,500 seats under a pavilion and 12,500 general admission lawn seats.After Coca-Cola's naming rights expired in 1998, the venue was known simply as Starplex Amphitheatre.
In 2000, naming rights were sold to the Smirnoff vodka company, as a result of a corporate sponsorship agreement with House of Blues. The center was then called Smirnoff Music Centre and The Music Centre at Fair Park (for concerts featuring underage performers . he name changed again in January 2008 to Superpages.com Center when naming rights were awarded to Superpages.com.The name has changed several times since then: to Gexa Energy Pavilion in 2011,Starplex Pavilion in 2017.[7] and Dos Equis Pavilion in April 2018.