Sukhbir Singh

Sukhbir: The Prince of Bhangra – Global Icon and Cultural Ambassador

Sukhbir Singh, globally hailed as the “Prince of Bhangra,” is a pioneering figure who transformed Punjabi pop music with his groundbreaking fusion of traditional Bhangra beats and contemporary influences such as reggae, rap, and techno. Born in Bhogpur, Jalandhar, and raised partly in Nairobi, Kenya, Sukhbir’s multicultural upbringing shaped his unique sound. Since the early ’90s, he has been based largely in Dubai, using it as a hub to share his vibrant, high-energy music worldwide.

His debut album New Stylee in 1996 earned instant acclaim, winning three Channel V Awards and placing him firmly on the international music map. Follow-up albums like Gal Ban Gayi reached platinum status in record time, with tracks that continue to dominate global playlists decades later.

Career Highlights & Achievements:

• Winner of Best Debut Album, Best Male Vocalist, and Best Music Video for “Punjabi Munde” at Channel V Awards (1996).


• Hit songs such as Ishq Tera Tadpave (Oh Ho Ho Ho), Sauda Khara Khara, and O Balle Balle remain cultural anthems.


• Playback singer for Bollywood films including Dhoom 2, Hindi Medium, and Good Newwz.


• Performs fluently in nine languages, extending his reach to audiences around the globe.


• Recognised with the “Face of the Year” at Masala Lifestyle Awards and multiple wins at Brit Asia TV Music Awards & Punjabi Music Awards.

Over the years, Sukhbir has become a staple at global music and cultural festivals, drawing massive crowds to his live shows. His magnetic stage presence, mastery of instruments such as the dhol and tabla, and ability to connect with diverse audiences have cemented his position as one of the most in-demand live performers of his generation.

Touring & Global Presence:

• Performed extensively across India, USA, Canada, UK, Australia, and the Middle East.


• North America’s Immortal Vibe Tour (2025) included sold-out shows in major cities like Toronto and Dallas.


• Frequently headlines large-scale cultural fests, luxury weddings, and high-profile corporate events.

Through his decades-long journey, Sukhbir has not only preserved Punjabi heritage but also pushed its boundaries, fusing it with global sounds to keep it fresh and relevant for new generations. His concerts are more than performances—they’re vibrant celebrations of music, dance, and cultural pride.